The competitive nature of the Media and Entertainment industry demands a flexible end-to-end solution that helps distributors and producers effectively manage distribution and production rights, royalties, and promotional and advertising expenses. There is increasing pressure on the Media and Entertainment industry to increase revenues and lower costs. Dynamics 365 for Media and Entertainment helps companies in the industry capitalise on new revenue streams, manage the content creation, exploit channel evolution, marketing, sales, licensing, consumption and digital distribution mechanisms to drive maximum revenues and profits to its clients.