The landscape of selling is changing.
Hand-posted marketing and cold-calling are long dead, replaced by carefully constructed emails and formal networking events. As before, the battleground of business is ever-fluid, and today’s most innovative sellers are now utilising the strongest tool available: social media.
No shopping experience is untouched by the emergence of digital technology. Fifty years ago, consumers would go from store to store to research their options before ever making a purchase. Today, even if a final sale is made in a store, the pre-purchase research happens online with the tap of a thumb. Most purchases happen with fingertips on smartphones, tablets, keyboards.
Much like retail shopping, business to business sales are transitioning to an online experience.
98% of digital consumers are social media users. By nature, humans are habitual. If we compare our coffee, jeans and sofa specifications from our smartphones, why would we not turn to a search bar for business purchases? If we click onto personalised adverts for new televisions on our Facebook feeds, why would we scroll past a thread engaging with our professional requirements on LinkedIn?
LinkedIn Sales Navigator is changing the sales landscape.
The most critical skill to implement in the war for sales is adaptability. In today’s climate that means having the ability to identify when sales tactics have room for improvement, and implementing new processes. To truly transform your sales process; the changing business landscape, emerging media platforms and transformational business solutions like LinkedIn Sales Navigator need to be considered.
LinkedIn is the hub of professional interactions, with ample room for social selling. As with any method of persuasion, communication is key. By integrating the most effective platform with a revolutionary tech solution to create LinkedIn Sales Navigator, you will be able to build relationships with the right people on a large scale, offering insights and engagement that will outperform the competition.
Microsoft’s Relationship Sales application integrates seamlessly with LinkedIn Sales Navigator for enhanced social selling. Social selling awards two critical benefits: speed and communication. The utilisation of social media platforms can largely reduce selling time spent in other methods, enhancing productivity and minimising cost. Additionally, carefully crafted communication strategies build trusting relationships and invite customers in.
Sophisticated communication is a powerful way of waging a war for sales. To delve further into social selling with LinkedIn Sales Navigator and Microsoft business applications, register to join us in Winston Churchill’s communication room at the Churchill War Rooms on April 24th.