Data is the lifeblood of modern businesses, yet leveraging data can be difficult. Over time, its accuracy and relevance can change, and being able to analyse large amounts of data requires specialised tools, for example, Dynamics 365 for Customer Insights.
Some of our clients come to us with concerns about computing capacity and cost. Often, data is scattered across so many different systems that pulling it all together seems impossible.
With Dynamics 365, your business has access to a suite of features that give you the insight you need to do more business. Already, we’re seeing real-life case studies showing that businesses are learning from their data and adjusting their business to be more profitable.
Dynamics 365 for Customer Insights Creates Personalised Experiences
Modern marketing is increasingly about personalising the customer journey. Dynamics 365 for Customer Insights leverages the power of Azure cloud computing to crunch the numbers and deliver the information you need to make the customer feel valued.
This personalisation is achieved by algorithms that can accurately predict what customers want. They can also pick out the same customer across multiple devices, ensuring that they get the same support at the start of the journey as they do at the end.
The platform is not limited by computing power or capacity. It uses cloud servers to process massive amounts of data from within your business, and from other sources too.
The features of Dynamics 365 for Customer Insights sound promising, but for marketers, the real issue is whether these features can effectively increase leads and sales.
At QUANTIQ, we’re confident in the abilities of Customer Insights to go above and beyond the data in your CRM. In fact, Customer Insights allows you to get that all-important single customer view that you need to really understand customer touchpoints.
Using KPIs that you define, you can generate actionable reports or export the data to other applications. You can bring in data from your website, surveys, customer service team, social media accounts, and even your payment gateway.
You can even look at weather forecasts or transport information to find patterns in the way people are interacting with your business. Looking at feedback and client interactions lets you see where potential pain points lie.
Your team will be able to pick out behaviours and learn which triggers motivate people to buy. And with enough data, you can drill down to one particular record to examine that journey in detail. The software can suggest promotions, predict revenue, and anticipate demand.
Thanks to Azure, Dynamics 365 for Customer Insights scales to huge capacity so that you never run out of capacity for big data analysis.
Talk to QUANTIQ
Implementing a system like Dynamics 365 for Customer Insights can be a burden on your business unless you have the right support. Our consultancy helps you to identify which parts of the software you need, and which parts you don’t. This can be a huge timesaver, and it can help you to make the most of this hugely powerful platform.
For more information on how we can help you on your Dynamics 365 journey, don’t hesitate to get in touch with the team here at QUANTIQ.