Dynamics 365 Commerce


Modernise & Optimise all aspects of your Commerce environment.


Engage Customers Across Channels

  • Deliver a seamless, unified shopping experience by connecting digital, in-store, and back office operations on an omnichannel commerce platform.
  • Offer consistent, frictionless engagement across online and offline channels. Let customers decide when, how, and where they want to purchase—on any device.
  • Provide choice and convenience with connected ordering and fulfilment tools. Let customers buy online and pick up in-store or receive home delivery.
  • Create and manage sales promotions across all channels, organised by store, catalogue, or customer affiliation with accurate, real-time omnichannel sales and cost data.



Build Loyalty and Exceed Expectations

  • Personalise customer experiences across retail channels, helping exceed customer expectations through tailored product selection.
  • Expand customer choice through endless aisles, offering access to your full product catalogue whether in store or online, regardless of stock levels or location.
  • Get a 360-degree view of your customer by adding Dynamics 365 Customer Insights. Connect physical and digital storefronts into a single view of transactions, observational data, and behavioural data.
  • Empower your team to foster lasting relationships through AI-driven recommendations, insights, and loyalty programmes.



Build and run Digital Commerce

  • Create engaging, intelligent digital storefronts with built-in web authoring and easy-to-use development tools.
  • Better engage shoppers by delivering personalised, appealing web experiences with content-driven commerce strategies.
  • Streamline management across channels via a connected marketing and commerce platform—providing a single view of content, assets, promotions, stock, and pricing.
  • Help customers find products easily—both online and in-store—with intelligent, context-aware product search.
  • Increase customer conversion with AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.



Streamline and Optimise your Retail Operations

  • Maximise profitability with AI-driven recommendations of the right products at the right time and price.
  • Get an accurate view of stock, centrally tracking product information, categories, assortment, and pricing.
  • Make informed, cost-effective stock supply decisions with advanced analytics and machine learning.
  • Accurately forecast customer demand with actionable insights provided by historical sales and purchase data.



Get the Flexibility and Security You Need

  • Offer a unified experience across channels with an API-driven commerce engine that supports traditional, new, and emerging channels.
  • Proactively safeguard your data with cohesive security management and comprehensive compliance coverage.