Dynamics 365 Marketing


Create Connected Customer Experiences


Personalise Multichannel Journeys

Easily orchestrate personalised multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships:

  • Personalise buyer experiences - use prospect buying behaviour and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.
  • Run meetings and webinars using direct integration with Microsoft Teams.
  • Attract the right prospects by running targeted, multichannel marketing campaigns. Use email, web, events, telemarketing, SMS integration, and LinkedIn integration.
  • Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.



Align Sales and Marketing

Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline.

  • Create a single view of prospects and unify data with Dynamics 365 Sales across contacts, leads, and opportunities.
  • Identify, target, and close top accounts with personalised, account-based content and nurture activities.
  • Grow and influence your customer pipeline with relevant content and personalised buyer journeys.
  • Track and prioritise leads across all touchpoints with multiple lead-scoring models and sales readiness grades.
  • Increase productivity and improve coordination



Make Informed Decisions

Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

  • Improve marketing effectiveness with prebuilt dashboards and marketing analysers or build your own custom dashboards.
  • Test and choose the right content using built-in A/B testing with fully rendered dynamic content.
  • Better understand customer needs by monitoring the customer journey and gathering information using surveys from Dynamics 365 Customer Voice.



Grow with an Adaptable Platform

  • Adapt marketing to your needs using no-code visual editors to simplify build-and-deploy processes for web and mobile apps.
  • Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using built-in workflows or create your own with Microsoft Power Automate.
  • Enhance marketing campaigns and inform target segments. Use customer journey and segment APIs to integrate directly with Marketing and external systems.